SSAFA, the Armed Forces charity, has announced that they have a new brand ambassador. Journalist Kate Adie will be helping to support the Charity who have offered support to members of the Armed Forces Family for over 130 years.
In 2015, SSAFA first began to be supported by celebrities, with actor Antony Cotton becoming an ambassador and crediting his close friends that were in active service. Antony led the campaign ‘Left behind’ to honour families who lost their loved ones in Afghanistan conflict. The actor also participated in a seperate project where he visited SSAFA’s Norton House in Surrey and met veterans learning to live with life changing injuries.
Kate Adie will join Antony on the list of SSAFA amabassadors, and is well known for her reporting from war zones around the world during her time as chief news correspondent for BBC News.
Lieutenant-General Sir Andrew Gregory, chief executive SSAFA, the Armed Forces charity said: “Kate’s ground-breaking dispatches from The Iranian Embassy siege to The Tiananmen Square Protests and from numerous war-zones including Rwanda and the Former Yugoslavia, have shown huge commitment and bravery to conflict-reporting and we are very proud to have her join our ranks.”
Other celebrity supporters of the charity include military historian Dan Snow, popular singer and entertainer Dame Vera Lynn, and former SBS soldier and TV presenter, Ant Middleton.